An Easy Way for New Moms to Lose 8 Pounds

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RALEIGH, NC (PRWEB) July 17, 2007-- Marrying stylish Scandinavian design with easy-to-use American functionality and safety requirements, Scandinavian Child introduces parents to the newest mode of baby transportation: the líllébaby EuroTote. Having arrived in stores just in time for the summer travel season, the EuroTote is the lightweight alternative to the infant car seat carrier. The EuroTote is a 1.5 pound cradle carrier that does far more than any single-function baby carrier or bunting bag on the market making it a must-have product for travel. Available in four color combinations, it retails at $119.95. Visit www.lillebabyusa.com for a list of retailers.

"We are excited to bring this incredible baby product to the US market," said Brenda Berg, president of Scandinavian Child. "By train, plane or automobile, líllébaby Eurotote is set to become the new and better mode of baby transportation."

FUNCTIONALITY

líllébaby EuroTote's time-tested European design offers parents the following uses: 1. a Cradle Carrier that fits directly into convertible car seats; 2. a Bunting Bag to keep baby warm without the bulk of coats and sweaters; 3. a Stroller Bag that offers a wind and water repellent shell from infancy to toddlerhood; 4. a Play Blanket for a clean place to play anywhere; and 5. a Travel Bed for a nest of familiarity on the road. Stylish, convenient and the most protective way to carry a baby, the líllébaby EuroTote is sure to set a new standard in baby transport.

INFANT CARRYING BENEFITS

At birth, the EuroTote functions as a Cradle Carrier, easing baby's transition into the world by providing a calming environment that simulates mommy's belly and protects baby from over stimulation. As a Cradle Carrier, the EuroTote enables parents to carry their baby horizontally, the most protective way to transport a baby. Research has shown that leaving a baby in a car seat or upright position for long periods of time may have multiple negative affects: stress on the baby's developing spine, delayed motor development and reduction in the baby's intake of oxygen in as little as 20 minutes in the seat. Carrying the baby in a horizontal position eliminates these risks and gives the baby the calming reassurance of seeing mommy's face when being carried. Carrying the baby over the shoulder gives mom or dad a back-friendly way to transport the baby from the house to the car to the doctor's office and more.

PRODUCT FEATURES

Lightweight and Convenient - The EuroTote not only lightens the load of the actual baby carrier, its chameleon design eliminates the need for the extra car seat and stroller or stroller accessories, such as the universal car seat carrier strollers and car seat adaptors for strollers. On the road, parents can use the EuroTote as a Bunting Bag. It fits directly into convertible car seats, with easily accessible vertical slots on the backside for the car seat's harness straps to slide through to directly secure the child.

Safe - Safer than bulky sweaters and blankets, the EuroTote is crash tested and found compliant with the standards of FMVSS 213 not to interfere with the functionality of a convertible car seat.

Multi-Functional - When mom and baby arrive at their play date or Mommy & Me Class, the EuroTote provides baby a clean and comfy place to play by simply removing the top and laying it flat on the floor. Ideal for traveling, the EuroTote transforms to a travel bed that offers baby a nest of familiarity. The EuroTote adjusts in length and width to surround the child completely, providing warmth and protection during cool months. In the warm months, the EuroTote's interchangeable mesh top allows for maximum airflow.

Transitional and Easy to Use - From the car seat, the EuroTote easily transitions to any stroller, including the popular Pram style for infants. Simply place the EuroTote into the stroller bassinet or seat, slip the harness straps through the vertical slots, fasten the straps over the child and go.

ABOUT

The líllébaby EuroTote is introduced to the United States by Scandinavian Child. Formed in 2002, Scandinavian Child finds and imports the world's best children's products to North America. The company's flagship product is the Svan® High Chair, which was launched to the North American market in 2003. This stylish high chair, which is JPMA/ASTM certified, gave parents a new way to look at children's products by giving offering them great design without compromising function or safety. This philosophy of 'Designs without Compromise?' now extends to all other Svan products, as well as the Cariboo? and Monarch? collections from New Zealand and the United Kingdom and the newly introduced líllébaby EuroTote.

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